The NanoRevive beauty cream ad you see above isn’t real, but it could be. I’ve been poring through fashion and beauty magazines lately and studied ad claims found in many of the skin care products and found the following common elements:
- Scientific imagery such as DNA strands or chains of molecules are pictured swirling provocatively around the product. Sensational scientific terms such as nano, cellular and matrix give the impression the product was created by white-coat wearing Swiss scientists.
- Lots of flowers, preferably shown dappled with dew. Yes, you too can be fresh as a blossom on a Spring morn.
- Abundant use of words beginning with the letter R - regenerate, renew, refresh, revitalize, reduced, restore, resculpt, replenish, restructure, radiant, rejuvinate, etc.
- Patent-pending “exclusive formulas” with silly names like Pro-Xylane, Matrixl 3000, Survival Molecules, Nannochloropsis oculata, (and no I did not make those up).
- An unflattering, poorly lit before photo placed next to a fresh, brightened and obviously photoshopped after photo.
I couldn’t help but laugh at some of the ingredients many of these creams claimed would “turn back the clock”. One product promised obsidian (common volcanic glass) “discovered on the legendary island of Pantelleria” would regenerate, restore and revitalize skin’s natural beauty. Hmm, I wonder if they’ll give me a refund on the $400 they charge for it. Medium: photoshop composite.
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