Marketers are missing out on the large demographic of aging and soon-to-be aging hipsters. Cool people don't want to be seen purchasing Depends for their bouts of incontinence, no, they need something more targeted to their sensibilities. Introducing Fergie's Rockin' Adult Diapers, the first fitted briefs designed exclusively for the needs of the savvy Baby Boomer and early Gen-X market segment. Ever since Fergie's little on-stage accident, greater awareness of this issue has been raised, and hopefully marketers will cash in.
