Advertising Page Exposure - a measure of the opportunity for readers to see a particular print advertisement, whether or not they actually look at the ad.
Billboard - An outdoor sign or poster.
Eye Tracking - A research method that determines what part of an advertisement consumers look at by tracking the pattern of their eye movements.
Frequency - The number of times an average person or household is exposed to a media vehicle within a given time frame.
Reach - The estimated number of individuals in the audience of broadcast that is reached at least once during a specific period of time.
Other advertising terms that come to mind are Spread, End-user, Horizontal Discount, Insertion, Puffery and Teaser Campaign. Kim Kardashian's arse is an advertiser's bonanza!











