
I've always wondered what our culture would be like if we obsessed about the private lives and accomplishments of scientists, researchers and great thinkers the same way we obsess over celebrities. Would we follow closely
the scandals of
scientific study the same way we follow the scandals of
Britney or
Madonna? Would certain appealing scientists be given their own reality shows? Perhaps
Scientific America would become an easy-to-read weekly and
Maxim would include a bevy of young female astronomers and genetic researchers in their annual
Maxim Hot 100 List.

Scientists aren't known for their style and fashion sense, so they'd be easy targets for the snippy quips of
Star magazine's "Star Style Stalkers". Fashion designers would quickly seize the chance to start creating more fashionable lab coats and safety glasses and we'd see them
featured as product placements in major motion pictures. Waiting lists would begin for the most sought after designer lab coats and prices would skyrocket once
Chanel and
Versace got into the game. Soon, Joan Rivers would show up on the red carpet to pick apart those heading to the
Dirac Prize awards show and the E! Channel would run all day coverage.

Us Weekly's infamous
Just Like Us feature would show us pictures of scientists living their lives in ordinary ways we can identify with. They really
are just like us!

TMZ cameramen would flee the popular celebrity hangouts in Hollywood and park themselves in front of
research institutes across the world. Forget the
lurid appeal of the Mini-Me sex tape, everyone's talking about Jane Goodall's chimp scandal.

Perez Hilton would likely make up goofy nicknames for leading scientists and then scrawl over their photographs. Of course
Perez would also let you know about Perez's
fabulous new haircut and Perez's
hot new diet body and Perez's stylish
clothing line at Hot Topic. Yay!